There are many people who think that raster format comes with some designing restrictions that makes companies go for vector format when designing a business logo. Well, that' not true. The issue is not that designers can't create as beautiful designs in raster format as in vector. The actual reason is that a logo has to be used on various platforms and hence, it needs to resized very often. When you have a raster file as a logo, zooming it beyond a certain size will give you blurry images. That's the reason why companies are opting for vector logos these days.

Why Raster Images Go Blurry When Zoomed?

Raster images, also known as bitmap images, are rectangular grids of pixels. The quality of a raster image depends on the number of pixels it has. Higher pixels means better resolution here. It means the pictures will look fine if you keep them below a particular size. When the size of a raster image is increased, the pixels elongate as the number of pixels is fixed. These elongated pixels deteriorate the picture quality. Hence, the raster is not an ideal format for images that need to be used for various purposes with different size specifications.

How can Vector Images Retain Quality Even When Enlarged to any Size?

The secret lies in the formation of the vector format. These graphics are not made of pixels or dots. Each vector file is based on mathematical expressions which can be extended to any point. That's why vector images don't loose quality at any size. In simpler words, vector files are not pictures and that's why the quality is retained irrespective of the size.

What is Raster to Vector Conversion?

Raster images can be converted to vector files regardless of the format in which they are. Many businesses want their old logo images to be converted to vector files so that it can be used for various purposes. Vector conversion services come handy in such a situation. There are several software applications and tools that can be used for raster to vector conversion. Once these logos are converted into vector files, no quality issues emerge when zoomed.

Why should Businesses Choose Professional Vectorization instead of Automated Processes?

If you want to go for an automated process for vectorization, you'll get several software applications or tools but what you'll never get is quality. Automated software have their limitations which stop them from providing a clean and properly finished output. That's something you can expect from professionals only. Graphic artists of an experienced vectorization company can trace images accurately and deliver detailed images that look stunning.

How to Select a Good Raster to Vector Conversion Company?

You can find several offshore companies claiming to provide world's best raster to vector conversion services. But you need to be careful as many of them don't know beyond the basics of vectorization. Qualities you need to consider in a vectorization services provider are:-

• High-Quality Services
• Talented and Seasoned Professionals
• Good Software and Tools
• Punctuality
• Track Record