There's no doubt, vector logos are the next big thing in the graphics world but still there are many people who are trying to figure out what exactly it is. Though many people know vector files are best for their logos but they don't know why's that. All they know is their files are not vector and hence, are not good for logos. Now let's discuss what vector format is. In order to understand that, first, we will have to know what raster image format is. Raster images are graphics that are made of pixels and can be zoomed-in to a certain level. Beyond that level, the quality of the image will start to deteriorate. On the other hand, vector is the format in which the quality is not compromised at all, no matter to which extent it's zoomed-in. And the reason for it is that vector images are drawn with paths where each path has a mathematical formula.
Tool and Applications Used for Creating Vector Graphics
As the vector graphic technique requires, these images can be created only on those software applications that use mathematical formulas for constructing the screen image. Two most popular applications that fit the bill are CorelDRAW and Adobe Illustrator. These software can create high-quality images that can be used for any purposes irrespective of the size requirements.
Why is Vector Graphics the Best Choice for Logos?
Simply put, you require vector logos as the logo on your visiting card can be on a billboard someday. It means the size requirements may vary as per the places where your logo needs to be put. As we discussed earlier, when using vector files you don't need to care what size you need as vector images don't lose quality at any size. So, you always get good quality images.
Some more reasons for preferring vector files over raster are:
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Vector graphics can be easily edited making it possible to come up with a higher degree of creativity.
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Each and every element in a vector graphic can be pulled apart conveniently. Hence, you can separate any object or a part thereof from the background.
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Even the color of the objects in vector graphics can be changed easily.
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Vector graphics are the best option for printed material like stationary, banners, billboards etc.
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You can use any commercial printer for printing these graphics.
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Vector graphics are created with outlines, so, fonts always load the same way.
For Those Who have Raster Logos
No need to worry at all. You can get your raster logo converted to a vector one very easily. There are many companies that can convert logo to vector at very low prices. These companies can provide you a vector version of your logo within 24 hours. And in case the need is urgent, you can opt for rush services offered by many of these companies.
How to Identify a Dependable Vector Conversion Company?
Well, that's not a tough job. There are many things that speak a lot about the company. The first thing to notice here would be the experience held by the company. The second thing will be its expertise which can be figured out through its portfolio. You also need to ascertain are the clients of the company satisfied with it or not. You can read some testimonials to know that. If possible you can interact with some of the existing clients and ask relevant questions like how is the quality of the services, is customer support team helpful, are projects delivered as per the quoted turnaround and so forth.
You should outsource your raster to vector logo conversion project to a company only after being absolutely satisfied with all the above things. Hope, you will soon find a good company for your logo conversion.